Changelog

Analytics

analytics

A complete product analytics toolkit. Analyze conversion funnels, track retention cohorts, define audiences by behavior, break down any metric by dimension, and compute KPIs from formulas. Users are resolved across devices automatically — the same person on mobile and desktop counts once.

Audiences

Define user segments by combining property filters, user traits, and behavioral rules. "Users in the US on the enterprise plan who purchased in the last 30 days and viewed pricing this week" — all in one audience definition.

  • Property filters — match on country, device type, or any event field
  • Behavioral rules — performed or didn't perform an event within a time window
  • Real-time counts — audience size updates as new events arrive, no manual refresh

Funnels & retention

Track how users move through multi-step flows and whether they come back.

  • Funnels — define 2-10 steps in sequence with a conversion window. See per-step drop-off rates, overall conversion, and breakdowns by country, device, or plan
  • Retention — cohort grids at daily, weekly, or monthly granularity. Each cell shows what percentage of a cohort returned in period N

Groups

Track companies, teams, and organizations alongside individual users. Link users to groups, store group traits like plan, industry, and seat count, and analyze metrics at the group level.

  • B2B analytics — count active companies, measure engagement per organization, compare metrics across teams
  • Group traits — attach metadata to any group and use it to filter or break down queries

Also in this update

  • Break down any metric by country, browser, plan — ranked by volume
  • Compute KPIs with formulas over named metrics — conversion rate, ARPU, any arithmetic expression
  • First-time queries for activation analysis — when did each user first do X
  • Per-user aggregation for power user analysis and distribution queries
  • Split any query by where data originates — website, mobile app, docs site
  • AI assistant can query audiences, funnels, retention, and grouped metrics
  • tell login supports magic link authentication